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Exploring Shopper’s Browsing Behavior and Attention Level with an EEG Biosensor Cap

The online shopping market is developing rapidly, meaning that it is important for retailers and manufacturers to understand how consumers behave online compared to when in brick-and-mortar stores. Retailers want consumers to spend time shopping, browsing, and searching for products in the hope a pu...

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Detalles Bibliográficos
Autores principales: Shih, Dong-Her, Lu, Kuan-Chu, Shih, Po-Yuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6895988/
https://www.ncbi.nlm.nih.gov/pubmed/31683586
http://dx.doi.org/10.3390/brainsci9110301