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An illustration of how responsive feedback in a social marketing tobacco control intervention in Ghana enabled managers to make decisions that increased intervention effectiveness

This report illustrates how a feedback loop, set up to provide data and insights to a donor and designers/implementers of a social marketing tobacco prevention intervention in Ghana, helped adapt the original design of the intervention to one that was more suited to the social and media contexts of...

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Detalles Bibliográficos
Autores principales: Agha, Sohail, Paullin, Jean
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000 Research Limited 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6904888/
https://www.ncbi.nlm.nih.gov/pubmed/31850399
http://dx.doi.org/10.12688/gatesopenres.13062.1