The evaluation of the Woman’s Condom marketing approach: What value did peer-led interpersonal communication add to the promotion of a new female condom in urban Lusaka?

During a mass media campaign accompanying the launch of the Maximum Diva Woman’s Condom (WC) in Lusaka, Zambia, a cluster-randomized evaluation was implemented to measure the added impact of a peer-led interpersonal communication (IPC) intervention on the awareness and uptake of the new female condo...

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Detalles Bibliográficos
Autores principales: Pinchoff, Jessie, Boyer, Christopher B., Nag Chowdhuri, Rachna, Smith, Gina, Chintu, Namwinga, Ngo, Thoai D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6907794/
https://www.ncbi.nlm.nih.gov/pubmed/31830078
http://dx.doi.org/10.1371/journal.pone.0225832

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6907794/
https://www.ncbi.nlm.nih.gov/pubmed/31830078
http://dx.doi.org/10.1371/journal.pone.0225832

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