Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents’ Social Media Use and Empowerment

Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers. Adolescents consider the sponsored brand posts by social m...

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Detalles Bibliográficos
Autores principales: Lin, Meng-Hsien, Vijayalakshmi, Akshaya, Laczniak, Russell
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6909972/
https://www.ncbi.nlm.nih.gov/pubmed/31866895
http://dx.doi.org/10.3389/fpsyg.2019.02664

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6909972/
https://www.ncbi.nlm.nih.gov/pubmed/31866895
http://dx.doi.org/10.3389/fpsyg.2019.02664

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