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Cost and Effectiveness of Using Facebook Advertising to Recruit Young Women for Research: PREFER (Contraceptive Preferences Study) Experience

BACKGROUND: Social media is a popular and convenient method for communicating on the Web. The most commonly used social networking website, Facebook, is increasingly being used as a tool for recruiting research participants because of its large user base and its ability to target advertisements on t...

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Detalles Bibliográficos
Autores principales: McCarthy, Edwina, Mazza, Danielle
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6911229/
https://www.ncbi.nlm.nih.gov/pubmed/31782738
http://dx.doi.org/10.2196/15869