A Baby Formula Designed for Chinese Babies: Content Analysis of Milk Formula Advertisements on Chinese Parenting Apps

BACKGROUND: China is the largest market for infant formula. With the increasing use of smartphones, apps have become the latest tool used to promote milk formula. Formula manufacturers and distributors both have seized the popularity of apps as an avenue for marketing. OBJECTIVE: This study aimed to...

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Detalles Bibliográficos
Autores principales: Zhao, Jing, Li, Mu, Freeman, Becky
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2019
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6911233/
https://www.ncbi.nlm.nih.gov/pubmed/31782743
http://dx.doi.org/10.2196/14219

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6911233/
https://www.ncbi.nlm.nih.gov/pubmed/31782743
http://dx.doi.org/10.2196/14219

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