Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach

Along with the development of the Internet and technology, food retailers have increasingly adopted online channels that enable consumers to buy food products online. This research aims to investigate the factors that influence consumer attitude and intention towards online food purchasing. A resear...

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Detalles Bibliográficos
Autores principales: Nguyen, Thi Thu Ha, Nguyen, Ninh, Nguyen, Thi Bich Loan, Phan, Thi Thu Hoai, Bui, Lan Phuong, Moon, Hee Cheol
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6915481/
https://www.ncbi.nlm.nih.gov/pubmed/31731668
http://dx.doi.org/10.3390/foods8110576

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6915481/
https://www.ncbi.nlm.nih.gov/pubmed/31731668
http://dx.doi.org/10.3390/foods8110576

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