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Time to Change’s social marketing campaign for a new target population: results from 2017 to 2019

BACKGROUND: Since 2009 Time to Change has included among its strategies a social marketing campaign to tackle the stigma surrounding mental health problems. At the start of its third phase (2016–2021) the target group of the campaign was kept as people aged between mid-twenties and mid-forties but c...

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Detalles Bibliográficos
Autores principales: González-Sanguino, Clara, Potts, Laura C., Milenova, Maria, Henderson, Claire
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6933720/
https://www.ncbi.nlm.nih.gov/pubmed/31881957
http://dx.doi.org/10.1186/s12888-019-2415-x