Do Consumer’s Green Preference and the Reference Price Effect Improve Green Innovation? A Theoretical Model Using the Food Supply Chain as a Case

Today, complex consumer purchase decisions affect company revolution, especially that dealing with environmental (green) innovation. Consumer preferences and pricing could interact in influencing green innovation. This situation is especially vital in industries that are characterized with many safe...

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Detalles Bibliográficos
Autores principales: He, Jianhong, Lei, Yaling, Fu, Xiao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6950397/
https://www.ncbi.nlm.nih.gov/pubmed/31835416
http://dx.doi.org/10.3390/ijerph16245007

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6950397/
https://www.ncbi.nlm.nih.gov/pubmed/31835416
http://dx.doi.org/10.3390/ijerph16245007

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