Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies

This research aims to identify the most prevalent and impactful sales promotion tools used by pharmaceutical companies on consumers’ purchasing decisions at community pharmacies. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnai...

Descripción completa

Detalles Bibliográficos
Autores principales: Ben Said, Younes, Bragazzi, Nicola Luigi, Pyatigorskaya, Natalia Valeryevna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6958502/
https://www.ncbi.nlm.nih.gov/pubmed/31717336
http://dx.doi.org/10.3390/pharmacy7040150

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6958502/
https://www.ncbi.nlm.nih.gov/pubmed/31717336
http://dx.doi.org/10.3390/pharmacy7040150

Ejemplares similares