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Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies
This research aims to identify the most prevalent and impactful sales promotion tools used by pharmaceutical companies on consumers’ purchasing decisions at community pharmacies. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized questionnai...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6958502/ https://www.ncbi.nlm.nih.gov/pubmed/31717336 http://dx.doi.org/10.3390/pharmacy7040150 |