Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials

INTRODUCTION: In online shopping, the webpage layout plays an important part in the consumer’s experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate consumers’ instant purchase decisions for products. METHODS: Fourteen...

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Detalles Bibliográficos
Autores principales: Shang, Qian, Jin, Jia, Pei, Guanxiong, Wang, Cuicui, Wang, Xiaoyi, Qiu, Junping
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2020
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6966954/
https://www.ncbi.nlm.nih.gov/pubmed/32021507
http://dx.doi.org/10.2147/PRBM.S238581

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6966954/
https://www.ncbi.nlm.nih.gov/pubmed/32021507
http://dx.doi.org/10.2147/PRBM.S238581

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