Cargando…
Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials
INTRODUCTION: In online shopping, the webpage layout plays an important part in the consumer’s experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate consumers’ instant purchase decisions for products. METHODS: Fourteen...
| Autores principales: | , , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Dove
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6966954/ https://www.ncbi.nlm.nih.gov/pubmed/32021507 http://dx.doi.org/10.2147/PRBM.S238581 |