Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing

BACKGROUND: Cigarette lifestyle marketing with psychographic targeting has been well documented, but few studies address non-cigarette tobacco products. This study examined how young adults respond to e-cigarette advertisements featuring diverse peer crowds – peer groups with shared identities and l...

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Detalles Bibliográficos
Autores principales: Kim, Minji, Olson, Sarah, Jordan, Jeffrey W., Ling, Pamela M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6977342/
https://www.ncbi.nlm.nih.gov/pubmed/31969114
http://dx.doi.org/10.1186/s12889-019-8126-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6977342/
https://www.ncbi.nlm.nih.gov/pubmed/31969114
http://dx.doi.org/10.1186/s12889-019-8126-x

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