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The Brand Scandal Spillover Effect at the Country Level: Evidence From Event-Related Potentials

The spillover effect of brand scandals commonly exists, and this effect will damage the image of the company, industry or even country in which the scandal occurred. Most previous studies on the brand scandal spillover effect have mainly focused on the corporate and industry levels. However, with th...

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Detalles Bibliográficos
Autores principales: Fan, Bonai, Li, Chen, Jin, Jia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6985369/
https://www.ncbi.nlm.nih.gov/pubmed/32038135
http://dx.doi.org/10.3389/fnins.2019.01426