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Nudging Altruism by Color: Blue or Red?

Altruism can be spontaneously aroused by environmental factors. However, the mechanism behind these factors is subject to debate. We carried out a study of laboratory experiment using computer-based Mouselab method to determine the mechanism. We found that different colors altered the altruistic beh...

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Detalles Bibliográficos
Autores principales: Nie, Xinyu, Lin, Han, Tu, Juan, Fan, Jiahe, Wu, Pingping
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6988519/
https://www.ncbi.nlm.nih.gov/pubmed/32038428
http://dx.doi.org/10.3389/fpsyg.2019.03086