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Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening
Our objective was to determine which messaging approaches from a marketing campaign were most effective in recruiting African American individuals to a glaucoma screening and research study. We conducted a multimedia marketing campaign in Philadelphia from 01/31/2018 to 06/30/2018. Messaging approac...
Autores principales: | , , , , , , , , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6997297/ https://www.ncbi.nlm.nih.gov/pubmed/32025476 http://dx.doi.org/10.1016/j.pmedr.2020.101057 |