Evaluation of a multimedia marketing campaign to engage African American patients in glaucoma screening

Our objective was to determine which messaging approaches from a marketing campaign were most effective in recruiting African American individuals to a glaucoma screening and research study. We conducted a multimedia marketing campaign in Philadelphia from 01/31/2018 to 06/30/2018. Messaging approac...

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Detalles Bibliográficos
Autores principales: Kikut, Ava, Vaughn, Marquis, Salowe, Rebecca, Sanyal, Mohima, Merriam, Sayaka, Lee, Roy, Becker, Emily, Lomax-Reese, Sara, Lewis, Monica, Ryan, Robert, Ross, Ahmara, Cui, Qi N., Addis, Victoria, Sankar, Prithvi S., Miller-Ellis, Eydie, Cannuscio, Carolyn, O'Brien, Joan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2020
Materias:
Regular Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6997297/
https://www.ncbi.nlm.nih.gov/pubmed/32025476
http://dx.doi.org/10.1016/j.pmedr.2020.101057

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