A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

BACKGROUND: Optimizing the use of social media to promote hospital branding is important in the present digital era. In Taiwan, only 51.1% of hospitals have official Facebook fan pages. The numbers of likes for these hospitals are also relatively low. OBJECTIVE: Our objective was to establish a spec...

Descripción completa

Detalles Bibliográficos
Autores principales: Shieh, Gow-Jen, Wu, Shi-Liang, Tsai, Che-Fu, Chang, Chi-Sen, Chang, Tsung-Hung, Lui, Ping-Wing, Yao, Yuh, Sheu, Wayne Huey-Herng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7003120/
https://www.ncbi.nlm.nih.gov/pubmed/32012047
http://dx.doi.org/10.2196/14546

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7003120/
https://www.ncbi.nlm.nih.gov/pubmed/32012047
http://dx.doi.org/10.2196/14546

Ejemplares similares