Online randomized controlled experiments at scale: lessons and extensions to medicine

BACKGROUND: Many technology companies, including Airbnb, Amazon, Booking.com, eBay, Facebook, Google, LinkedIn, Lyft, Microsoft, Netflix, Twitter, Uber, and Yahoo!/Oath, run online randomized controlled experiments at scale, namely hundreds of concurrent controlled experiments on millions of users e...

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Detalles Bibliográficos
Autores principales: Kohavi, Ron, Tang, Diane, Xu, Ya, Hemkens, Lars G., Ioannidis, John P. A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Methodology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7007661/
https://www.ncbi.nlm.nih.gov/pubmed/32033614
http://dx.doi.org/10.1186/s13063-020-4084-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7007661/
https://www.ncbi.nlm.nih.gov/pubmed/32033614
http://dx.doi.org/10.1186/s13063-020-4084-y

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