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Online randomized controlled experiments at scale: lessons and extensions to medicine

BACKGROUND: Many technology companies, including Airbnb, Amazon, Booking.com, eBay, Facebook, Google, LinkedIn, Lyft, Microsoft, Netflix, Twitter, Uber, and Yahoo!/Oath, run online randomized controlled experiments at scale, namely hundreds of concurrent controlled experiments on millions of users e...

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Detalles Bibliográficos
Autores principales:	Kohavi, Ron, Tang, Diane, Xu, Ya, Hemkens, Lars G., Ioannidis, John P. A.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2020
Materias:	Methodology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7007661/ https://www.ncbi.nlm.nih.gov/pubmed/32033614 http://dx.doi.org/10.1186/s13063-020-4084-y

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