“It’s Just Addictive People That Make Addictive Videos”: Children’s Understanding of and Attitudes towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers

Exposure to influencer marketing of foods and beverages high in fat, sugar, and/or salt (HFSS) increases children’s immediate intake. This study qualitatively explored children’s understanding of, and attitudes towards, this marketing, to elucidate potential mechanisms through which exposure affects...

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Detalles Bibliográficos
Autores principales: Coates, Anna Elizabeth, Hardman, Charlotte Alice, Halford, Jason Christian Grovenor, Christiansen, Paul, Boyland, Emma Jane
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7013645/
https://www.ncbi.nlm.nih.gov/pubmed/31936672
http://dx.doi.org/10.3390/ijerph17020449

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7013645/
https://www.ncbi.nlm.nih.gov/pubmed/31936672
http://dx.doi.org/10.3390/ijerph17020449

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