Healthy Advertising Coming to Its Senses: The Effectiveness of Sensory Appeals in Healthy Food Advertising

With increasing obesity rates and the daily overload of unhealthy food appeals, an important objective for advertising today is to promote healthy food consumption. According to previous research, sensory food advertisements referring to multiple senses—a combination of visual (sight), tactile (touc...

Descripción completa

Detalles Bibliográficos
Autores principales: Roose, Gudrun, Mulier, Lana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7022983/
https://www.ncbi.nlm.nih.gov/pubmed/31948032
http://dx.doi.org/10.3390/foods9010051

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7022983/
https://www.ncbi.nlm.nih.gov/pubmed/31948032
http://dx.doi.org/10.3390/foods9010051

Ejemplares similares