A Content Analysis of Gambling Operators’ Twitter Accounts at the Start of the English Premier League Football Season

The use of social media is now an established strategy to engage and maintain customer loyalty. The purpose of the present study was to examine the Twitter accounts of ten of the largest online sports betting operators in the UK to determine what marketing strategies were employed. More specifically...

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Detalles Bibliográficos
Autores principales: A. Killick, Elizabeth, D. Griffiths, Mark
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2019
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7026221/
https://www.ncbi.nlm.nih.gov/pubmed/31377917
http://dx.doi.org/10.1007/s10899-019-09879-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7026221/
https://www.ncbi.nlm.nih.gov/pubmed/31377917
http://dx.doi.org/10.1007/s10899-019-09879-4

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