Cargando…
A Content Analysis of Gambling Operators’ Twitter Accounts at the Start of the English Premier League Football Season
The use of social media is now an established strategy to engage and maintain customer loyalty. The purpose of the present study was to examine the Twitter accounts of ten of the largest online sports betting operators in the UK to determine what marketing strategies were employed. More specifically...
Autores principales: | A. Killick, Elizabeth, D. Griffiths, Mark |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2019
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7026221/ https://www.ncbi.nlm.nih.gov/pubmed/31377917 http://dx.doi.org/10.1007/s10899-019-09879-4 |
Ejemplares similares
-
Aerodynamics of the newly approved football for the English Premier League 2020–21 season
por: Asai, Takeshi, et al.
Publicado: (2021) -
Scanning, Contextual Factors, and Association With Performance in English Premier League Footballers: An Investigation Across a Season
por: Jordet, Geir, et al.
Publicado: (2020) -
Shirt sponsorship by gambling companies in the English and Scottish Premier Leagues: global reach and public health concerns
por: Bunn, Christopher, et al.
Publicado: (2018) -
The high frequency of alcohol advertising during televised English Premier League football games shown in Ethiopia
por: Tamire, Mulugeta, et al.
Publicado: (2022) -
Correlation between preseason body composition and sports injury in an English Premier League professional football team
por: Seow, Dexter, et al.
Publicado: (2022)