Price Competition and Product Differentiation Based on the Subjective and Social Effect of Consumers’ Environmental Awareness

Consumer environmental awareness (CEA) can affect green consumption decisions in different and confusing ways. In order to explain the reasons for these divergences, this study divides CEA into two main components: the subjective effect and the social effect. Then, we integrate the two effects into...

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Detalles Bibliográficos
Autores principales: He, Dayi, Deng, Ximing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7038382/
https://www.ncbi.nlm.nih.gov/pubmed/31979134
http://dx.doi.org/10.3390/ijerph17030716

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7038382/
https://www.ncbi.nlm.nih.gov/pubmed/31979134
http://dx.doi.org/10.3390/ijerph17030716

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