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Price Competition and Product Differentiation Based on the Subjective and Social Effect of Consumers’ Environmental Awareness
Consumer environmental awareness (CEA) can affect green consumption decisions in different and confusing ways. In order to explain the reasons for these divergences, this study divides CEA into two main components: the subjective effect and the social effect. Then, we integrate the two effects into...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7038382/ https://www.ncbi.nlm.nih.gov/pubmed/31979134 http://dx.doi.org/10.3390/ijerph17030716 |