Beyond Healthiness: The Impact of Traffic Light Labels on Taste Expectations and Purchase Intentions

The aim of traffic light labels on food products is to help consumers assess their healthiness. However, it is not clear whether traffic light labels do not have undesired side effects by signaling lower tastiness of healthy product alternatives and reducing purchase intentions. We therefore conduct...

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Detalles Bibliográficos
Autores principales: Kunz, Sonja, Haasova, Simona, Rieß, Jannik, Florack, Arnd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7074546/
https://www.ncbi.nlm.nih.gov/pubmed/32012832
http://dx.doi.org/10.3390/foods9020134

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7074546/
https://www.ncbi.nlm.nih.gov/pubmed/32012832
http://dx.doi.org/10.3390/foods9020134

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