Design and testing of communication materials for a breastfeeding social media marketing campaign: Breastfeed4Ghana

Breastfeed4Ghana was a social media-based campaign implemented to address identified gaps in the protection, promotion, and support of breastfeeding in Ghana. This paper describes the process of campaign materials development and testing to ensure their cultural and content appropriateness. The 60 c...

Descripción completa

Detalles Bibliográficos
Autores principales: Aryeetey, R, Lasisi, O, Hromi-Fiedler, A, Carroll, G, Pérez-Escamilla, R, Harding, K
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2020
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7079308/
https://www.ncbi.nlm.nih.gov/pubmed/32206330
http://dx.doi.org/10.1177/2055207620909291

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7079308/
https://www.ncbi.nlm.nih.gov/pubmed/32206330
http://dx.doi.org/10.1177/2055207620909291

Ejemplares similares