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Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model
The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7084731/ https://www.ncbi.nlm.nih.gov/pubmed/32110950 http://dx.doi.org/10.3390/ijerph17051501 |