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Examining the Relationship between Youth-Targeted Food Marketing Expenditures and the Demographics of Social Media Followers

Background: To determine how many adolescents follow food/beverage brands on Instagram and Twitter, and examine associations between brands’ youth-targeted marketing practices and percentages of adolescent followers. Methods: We purchased data from Demographics Pro to characterize the demographics o...

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Detalles Bibliográficos
Autores principales: Rummo, Pasquale E., Cassidy, Omni, Wells, Ingrid, Coffino, Jaime A., Bragg, Marie A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7084841/
https://www.ncbi.nlm.nih.gov/pubmed/32138342
http://dx.doi.org/10.3390/ijerph17051631