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Examining the Relationship between Youth-Targeted Food Marketing Expenditures and the Demographics of Social Media Followers
Background: To determine how many adolescents follow food/beverage brands on Instagram and Twitter, and examine associations between brands’ youth-targeted marketing practices and percentages of adolescent followers. Methods: We purchased data from Demographics Pro to characterize the demographics o...
Autores principales: | Rummo, Pasquale E., Cassidy, Omni, Wells, Ingrid, Coffino, Jaime A., Bragg, Marie A. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7084841/ https://www.ncbi.nlm.nih.gov/pubmed/32138342 http://dx.doi.org/10.3390/ijerph17051631 |
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