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Analyzing big tobacco’s global youth marketing strategies and factors influencing smoking initiation by Nigeria youths using the theory of triadic influence

BACKGROUND: Major transnational tobacco companies (TTCs) have identified Nigeria, the seventh most populous country in the world, as a market with a significant revenue potential, given its high youth population and growing gross domestic product (GDP). This research analyses tobacco industry-relate...

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Detalles Bibliográficos
Autores principales: Isip, Ukoabasi, Calvert, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7085134/
https://www.ncbi.nlm.nih.gov/pubmed/32197659
http://dx.doi.org/10.1186/s12889-020-8451-0