Relationship-Oriented Cultures, Corruption, and International Marketing Success

This study explores the general problems associated with marketing across international markets and focuses specifically on the role of corruption in deterring international marketing success. The authors do this by introducing a broader conceptualization of corruption. The dimensions of corruption...

Descripción completa

Detalles Bibliográficos
Autores principales: Chandler, Jennifer D., Graham, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2009
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7087937/
https://www.ncbi.nlm.nih.gov/pubmed/32214563
http://dx.doi.org/10.1007/s10551-009-0152-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7087937/
https://www.ncbi.nlm.nih.gov/pubmed/32214563
http://dx.doi.org/10.1007/s10551-009-0152-7

Ejemplares similares