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Relationship-Oriented Cultures, Corruption, and International Marketing Success
This study explores the general problems associated with marketing across international markets and focuses specifically on the role of corruption in deterring international marketing success. The authors do this by introducing a broader conceptualization of corruption. The dimensions of corruption...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Netherlands
2009
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7087937/ https://www.ncbi.nlm.nih.gov/pubmed/32214563 http://dx.doi.org/10.1007/s10551-009-0152-7 |