Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs

Watching vlogs of social media influencers has become a favorite pastime for children and adolescents. For advertisers, vlogs are an excellent way to reach young viewers. As such, vlogs have become a powerful marketing tool. However, for children and adolescents it is often unclear whether a vlog co...

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Detalles Bibliográficos
Autores principales: Hoek, Rhianne W., Rozendaal, Esther, van Schie, Hein T., van Reijmersdal, Eva A., Buijzen, Moniek
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7090090/
https://www.ncbi.nlm.nih.gov/pubmed/32256430
http://dx.doi.org/10.3389/fpsyg.2020.00451

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7090090/
https://www.ncbi.nlm.nih.gov/pubmed/32256430
http://dx.doi.org/10.3389/fpsyg.2020.00451

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