Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values – Quantitative and Qualitative Study of Polish Consumers

The purpose of the present research was to create market segmentation of Polish consumers that would capture differences in reactions to Corporate Social Responsibility (CSR), taking into account sociodemographic data and consumers’ value structure. In order to better understand the extracted segmen...

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Detalles Bibliográficos
Autores principales: Furman, Aleksandra, Maison, Dominika, Sekścińska, Katarzyna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7090225/
https://www.ncbi.nlm.nih.gov/pubmed/32256429
http://dx.doi.org/10.3389/fpsyg.2020.00450

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7090225/
https://www.ncbi.nlm.nih.gov/pubmed/32256429
http://dx.doi.org/10.3389/fpsyg.2020.00450

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