The Joint Influence of Online Rating and Product Price on Purchase Decision: An EEG Study

BACKGROUND: Consumers had to encounter and consider product-oriented and review-oriented cues before making an online purchasing decision. It was important to resolve how these cues influenced consumers’ online purchasing decision. We also knew little about how the human brain processed these cues s...

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Detalles Bibliográficos
Autores principales: Sun, Lijun, Zhao, Yin, Ling, Bin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2020
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7102909/
https://www.ncbi.nlm.nih.gov/pubmed/32273782
http://dx.doi.org/10.2147/PRBM.S238063

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7102909/
https://www.ncbi.nlm.nih.gov/pubmed/32273782
http://dx.doi.org/10.2147/PRBM.S238063

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