Cargando…
The Joint Influence of Online Rating and Product Price on Purchase Decision: An EEG Study
BACKGROUND: Consumers had to encounter and consider product-oriented and review-oriented cues before making an online purchasing decision. It was important to resolve how these cues influenced consumers’ online purchasing decision. We also knew little about how the human brain processed these cues s...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Dove
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7102909/ https://www.ncbi.nlm.nih.gov/pubmed/32273782 http://dx.doi.org/10.2147/PRBM.S238063 |