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Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis
The #MeToo movement is among the most impressive social movements of recent years that have attracted stakeholders’ attention and changed social mindsets. The present study seeks to provide a deeper understanding of the challenges involved in the #MeToo movement by identifying the main issues regard...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7109399/ https://www.ncbi.nlm.nih.gov/pubmed/32258475 http://dx.doi.org/10.1016/j.heliyon.2020.e03626 |