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A relational perspective on media relations strategies: The Chinese government's news conferences from 2001 to 2009
This study used the conceptual framework of organizational–public relationship cultivation strategies to quantitatively evaluate how the Chinese government's international media relationship cultivation strategies at news conferences changed from 2001 to 2009. It found that the Chinese governme...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Inc.
2012
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7116993/ https://www.ncbi.nlm.nih.gov/pubmed/32288051 http://dx.doi.org/10.1016/j.pubrev.2012.03.001 |