Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based Relationship With an Employer Brand

Despite recent interest in individual differences in psychological meanings of consumer brands, the concept of psychological employer brand as a factor independent of particular brands has not been examined. Drawing on an instrumental-symbolic framework, person–organization fit literature, and theor...

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Detalles Bibliográficos
Autores principales: Styśko-Kunkowska, Małgorzata A., Kwinta, Zuzanna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7118199/
https://www.ncbi.nlm.nih.gov/pubmed/32292375
http://dx.doi.org/10.3389/fpsyg.2020.00555

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7118199/
https://www.ncbi.nlm.nih.gov/pubmed/32292375
http://dx.doi.org/10.3389/fpsyg.2020.00555

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