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A Framework for Social Development Assessment
Behavioural change is probably the single most difficult objective communicators are asked to undertake. In the private sector it is an area which falls under marketing, and in the context of development it could also be called social marketing. Nor is behavioural change communication confined to th...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2008
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7120180/ http://dx.doi.org/10.1007/978-3-540-77430-3_15 |