Cargando…

A Framework for Social Development Assessment

Behavioural change is probably the single most difficult objective communicators are asked to undertake. In the private sector it is an area which falls under marketing, and in the context of development it could also be called social marketing. Nor is behavioural change communication confined to th...

Descripción completa

Detalles Bibliográficos
Autores principales: Lindgren, Daniel, Budd, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2008
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7120180/
http://dx.doi.org/10.1007/978-3-540-77430-3_15