A Framework for Social Development Assessment

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Behavioural change is probably the single most difficult objective communicators are asked to undertake. In the private sector it is an area which falls under marketing, and in the context of development it could also be called social marketing. Nor is behavioural change communication confined to th...

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Detalles Bibliográficos
Autores principales: Lindgren, Daniel, Budd, John
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2008
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7120180/
http://dx.doi.org/10.1007/978-3-540-77430-3_15
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author Lindgren, Daniel
Budd, John
author_facet Lindgren, Daniel
Budd, John
author_sort Lindgren, Daniel
collection PubMed
description Behavioural change is probably the single most difficult objective communicators are asked to undertake. In the private sector it is an area which falls under marketing, and in the context of development it could also be called social marketing. Nor is behavioural change communication confined to the developing world. Countries at all levels of development undertake mass awareness campaigns in order to influence behaviours, as does the private sector.
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spelling pubmed-71201802020-04-06 A Framework for Social Development Assessment Lindgren, Daniel Budd, John From Customer Retention to a Holistic Stakeholder Management System Article Behavioural change is probably the single most difficult objective communicators are asked to undertake. In the private sector it is an area which falls under marketing, and in the context of development it could also be called social marketing. Nor is behavioural change communication confined to the developing world. Countries at all levels of development undertake mass awareness campaigns in order to influence behaviours, as does the private sector. 2008 /pmc/articles/PMC7120180/ http://dx.doi.org/10.1007/978-3-540-77430-3_15 Text en © Springer-Verlag Berlin Heidelberg 2008 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Article
Lindgren, Daniel
Budd, John
A Framework for Social Development Assessment
title A Framework for Social Development Assessment
title_full A Framework for Social Development Assessment
title_fullStr A Framework for Social Development Assessment
title_full_unstemmed A Framework for Social Development Assessment
title_short A Framework for Social Development Assessment
title_sort framework for social development assessment
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7120180/
http://dx.doi.org/10.1007/978-3-540-77430-3_15
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