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A Review of Microblogging Marketing Based on the Complex Network Theory

Microblogging marketing which is based on the online social network with both small-world and scale-free properties can be explained by the complex network theory. Through systematically looking back at the complex network theory in different development stages, this chapter reviews literature from...

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Detalles Bibliográficos
Autores principales: Wang, Rui, Jin, Yongsheng, Li, Feng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7121981/
http://dx.doi.org/10.1007/978-1-4419-8849-2_134