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A Review of Microblogging Marketing Based on the Complex Network Theory
Microblogging marketing which is based on the online social network with both small-world and scale-free properties can be explained by the complex network theory. Through systematically looking back at the complex network theory in different development stages, this chapter reviews literature from...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2011
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7121981/ http://dx.doi.org/10.1007/978-1-4419-8849-2_134 |