Financial portfolio approach to optimal tourist market mixes

This study applied a financial portfolio theory to estimate optimal market mixes to minimize the instability of inbound tourist market demand. An empirical analysis was applied to inbound tourists to Taiwan. The results shed light on diversification in tourism market and offer tourism authorities an...

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Detalles Bibliográficos
Autores principales: Jang, SooCheong (Shawn), Chen, Ming-Hsiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2008
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7125599/
https://www.ncbi.nlm.nih.gov/pubmed/32287723
http://dx.doi.org/10.1016/j.tourman.2007.09.003

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7125599/
https://www.ncbi.nlm.nih.gov/pubmed/32287723
http://dx.doi.org/10.1016/j.tourman.2007.09.003

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