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Legitimacy building and e-commerce platform development in China: The experience of Alibaba
Although existing studies have connected the emergence and development of e-commerce with infrastructure, culture, and regulations, we approach technological and platform acceptance from the perspective of legitimacy building. In our study, legitimacy is categorized into market, relational, and soci...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7127782/ https://www.ncbi.nlm.nih.gov/pubmed/32287407 http://dx.doi.org/10.1016/j.techfore.2018.06.038 |