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Social Commerce Adoption Predictors: A Review and Weight Analysis
Social commerce is a rapidly growing platform of e-commerce that utilises social media and online social interaction to build brand awareness and increase sales. Buying and selling through social media can create a reliable and sustainable platform for buyers and vendors, offering an alternative pla...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7134279/ http://dx.doi.org/10.1007/978-3-030-44999-5_15 |