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Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model
What if consumers are getting obese because eating less calories is more difficult for persons that have a higher pleasure and desire towards food (Ikeda et al., 2005) and food companies do not help given only a two extreme option choice to satisfy their needs (i.e., low calories vs. high calories o...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7146242/ https://www.ncbi.nlm.nih.gov/pubmed/32121145 http://dx.doi.org/10.3390/nu12030639 |
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author | Recio-Román, Almudena Recio-Menéndez, Manuel Román-González, María Victoria |
author_facet | Recio-Román, Almudena Recio-Menéndez, Manuel Román-González, María Victoria |
author_sort | Recio-Román, Almudena |
collection | PubMed |
description | What if consumers are getting obese because eating less calories is more difficult for persons that have a higher pleasure and desire towards food (Ikeda et al., 2005) and food companies do not help given only a two extreme option choice to satisfy their needs (i.e., low calories vs. high calories or healthy vs. unhealthy)? Reward systems are being described with a new conceptual approach where liking—the pleasure derived from eating a given food—and wanting—motivational value, desire, or craving—can be seen as the significant forces guiding eating behavior. Our work shows that pleasure (liking), desire (wanting), and the interaction between them influence and are good predictors of food choice and food intake. Reward responses to food are closely linked to food choice, inducing to caloric overconsumption. Based on the responses given to a self-administered questionnaire measuring liking and wanting attitudes, we found three different segments named ‘Reward lovers,’ ‘Half epicurious,’ and ‘Non indulgents’. Their behavior when choosing food is quite different. Results show differential effects on caloric consumption depending on segments. The introduction of more food choices that try to balance their content is a win-win strategy for consumers, companies, and society. |
format | Online Article Text |
id | pubmed-7146242 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-71462422020-04-15 Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model Recio-Román, Almudena Recio-Menéndez, Manuel Román-González, María Victoria Nutrients Article What if consumers are getting obese because eating less calories is more difficult for persons that have a higher pleasure and desire towards food (Ikeda et al., 2005) and food companies do not help given only a two extreme option choice to satisfy their needs (i.e., low calories vs. high calories or healthy vs. unhealthy)? Reward systems are being described with a new conceptual approach where liking—the pleasure derived from eating a given food—and wanting—motivational value, desire, or craving—can be seen as the significant forces guiding eating behavior. Our work shows that pleasure (liking), desire (wanting), and the interaction between them influence and are good predictors of food choice and food intake. Reward responses to food are closely linked to food choice, inducing to caloric overconsumption. Based on the responses given to a self-administered questionnaire measuring liking and wanting attitudes, we found three different segments named ‘Reward lovers,’ ‘Half epicurious,’ and ‘Non indulgents’. Their behavior when choosing food is quite different. Results show differential effects on caloric consumption depending on segments. The introduction of more food choices that try to balance their content is a win-win strategy for consumers, companies, and society. MDPI 2020-02-28 /pmc/articles/PMC7146242/ /pubmed/32121145 http://dx.doi.org/10.3390/nu12030639 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Recio-Román, Almudena Recio-Menéndez, Manuel Román-González, María Victoria Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model |
title | Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model |
title_full | Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model |
title_fullStr | Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model |
title_full_unstemmed | Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model |
title_short | Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model |
title_sort | food reward and food choice. an inquiry through the liking and wanting model |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7146242/ https://www.ncbi.nlm.nih.gov/pubmed/32121145 http://dx.doi.org/10.3390/nu12030639 |
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